(140+ ratings)

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English, Spanish, German, Swiss German, Italian, Portuguese, Russian

& French

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Insider

Explore Our Tours

Private Tours
in Zurich & Across Switzerland

Welcome to The Zurich Insider™, a Swiss-based specialist in private, tailor-made guided tours in Zurich and throughout Switzerland.

We design and host private walking tours, day trips, and multi-day journeys for culturally curious travelers who value flexibility, depth, comfort, and thoughtful pacing.

From Zurich’s historic Old Town to lesser-known villages, alpine landscapes, and regional traditions across Switzerland, each itinerary is carefully tailored and delivered with deep local and cultural insight.

Be Curious, Start with a Wish, and
Find Your Journey

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icon of the The Secret Key to Zurich. This key looks old fashioned and you can see a video taken from a drone of the river of Zurich, the Limmat, in the background

Original Curated Tours

Original Zurich Tours

Curated Tours is a collection of private guided tours in Zurich, centered on various topics of interest, that you can tailor to fit your schedule, interests, and desires.

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Exclusive Designed Itineraries

Imagine exploring Switzerland at your own leisure, with the freedom to discover breathtaking landscapes and hidden gems. With our assistance, a curated itinerary will guide your journey and make your Swiss dream a reality.

See an example here.>>

Exclusive Swiss Itineraries

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Discovery Layovers & Transfers

Discovery Layover & Transfers

On a layover in Zurich and want to make the most of your time in this charming city? Do you need a smooth private transfer to your hotel in any location in Switzerland? Our team is dedicated to providing hassle-free transfers from Zurich Airport and making your voyage smooth and seamless.

Inquire here >>

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Half, Full &
Multi-Day Tours

Tours from Zurich through the wonders of Switzerland, tailored to your wishes and interests. We go Beyond! Guided Multi-Day Journeys starting from anywhere in Switzerland.

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Swiss Tours Collection

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YOU ARE IN THE RIGHT PLACE!

True luxury, in our view, lies in discretion, attention to detail, and the confidence that every element of your tour has been thoughtfully considered. We take pride in delivering carefully curated private tours that balance discovery with ease, allowing you to explore Switzerland with comfort, insight, and peace of mind.

We listen closely to your interests and preferences, then combine them with our local knowledge to shape an itinerary that feels both personal and effortless. While every detail is carefully planned, we also leave room for spontaneity and those quiet, unexpected moments that often become the most memorable.

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Why Choose The Zurich Insider

These are the principles that guide how we design, host, and deliver every tour.

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Locally Based

Local Insight

Thoughtfully Curated

We are a Zurich-based, female-owned company with deep local roots and an international outlook. Our work is grounded in cultural knowledge, discretion, and a strong sense of place, paired with flexibility and responsiveness.

Our itineraries are shaped by lived experience and a nuanced understanding of Switzerland beyond the obvious highlights. This allows us to offer meaningful context, authentic encounters, and access that goes well beyond standard sightseeing.

Every tour is carefully designed around your interests, pace, and priorities. We value thoughtful planning, clear communication, and quiet adaptability, ensuring that each journey feels personal, unhurried, and well-considered from start to finish.

Seamless Delivery

We believe exceptional travel feels effortless because it is carefully managed behind the scenes. From transparent communication and realistic timing to on-site coordination and contingency planning, we handle the details so your time in Switzerland unfolds smoothly and without stress.

Private Guides in Switzerland and puzzle pieces fitting together

Long-Term Approach

We work closely with trusted local partners and guides and are committed to growing our Services thoughtfully and sustainably. By investing in local expertise and long-term relationships, we ensure consistent quality and continuity for our guests.

Professional Stewardship

From the first inquiry to the final farewell, we place great emphasis on reliability, clarity, and guest satisfaction. Our role is to anticipate needs, handle logistics, and provide peace of mind, allowing you to focus fully on enjoying your time in Switzerland.

(140+ ratings)

EXPLORE

Our Bestsellers

From CHF 340.00

Private Walking Tour of Zurich

From CHF 460.00

Layover Tour in Zurich

Gift Card for Your

Experience in Zurich

Explore all OUR TOURS

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MEET

The Founder, Samantha

Your Personal Point of Contact in Zurich & Across Switzerland

Dear Traveler,

Welcome, and thank you for considering The Zurich Insider for your time in Switzerland. I am Samantha, founder of The Zurich Insider, and I will be your point of contact throughout the planning and delivery of your journey in Zurich and beyond.

I work closely with each guest to design private tours that reflect individual interests, pace, and priorities. Drawing on deep local knowledge and long-standing relationships across Switzerland, I ensure that every itinerary is thoughtfully curated, well-paced, and handled with care from start to finish.

What defines my approach is a genuine passion for travel, storytelling, and meaningful cultural exchange, paired with a strong commitment to reliability, discretion, and high service standards. I take pride in being both present and attentive, anticipating needs, and creating space for authentic discovery.

It would be my pleasure to welcome you to Zurich and Switzerland, and I'd be thrilled to hear from you.